soundcloud
Company:

SoundCloud

Industry:

Music Streaming

Products Used:

  • ASO Consulting Services

How SoundCloud Increased Conversion Rates by 58% in 5 Months

SoundCloud is one of the world's largest music and audio platforms. Discover how SoundCloud saved 39% on ad spend by increasing the conversion rates of one of their core Apple Search Ads campaigns by 58%, using Custom Product Pages.

SoundCloud_challenge

Challenge

Our challenge was to help lower SoundCloud’s cost-per-install (CPI), increase conversion rates, and improve the efficiency of their ongoing Apple Search Ads (ASA) campaigns.

SoundCloud

Solution

AppTweak’s in-house brand designers created a new set of app store screenshots that would clearly showcase the benefits of SoundCloud's generous free-tier service. These new creatives were then used to create Custom Product Pages to improve the performance of SoundCloud’s ASA campaigns.

Sans titre-1 copie

Results

After the new CPP launch, SoundCloud saw a significant improvement in the conversion rate of its campaign (+58%).The cost-per-install of its ASA campaigns also significantly lowered. Before, SoundCloud would have spent 39% more budget to reach the same number of installs.

AppTweak’s team helped us improve, monitor, and measure our store performance. It has been a joy working with such a dynamic and dedicated team of ASO professionals who always went the extra mile to make sure we hit our goals.

1548864643798

Dora Trostanetsky | Growth Marketing Director at SoundCloud

Explore more ASO case studies