App Marketing Conference 2024 by AppTweak India

The App Marketing Conference is set to return for its exhilarating second year, assembling the brightest innovators in the mobile app industry.

Designed exclusively for mobile marketers in search of fresh strategies to enhance their apps and games, this conference is not to be missed.

Our immersive, one-day event is packed with a plethora of opportunities. From enlightening keynote speeches to hands-on workshops, attendees are sure to gain in-depth insights that will drive their app marketing strategy to new heights.

Engage with like-minded professionals and industry leaders, exchanging ideas and forging connections that could redefine your business growth.

Join us at the App Marketing Conference, where innovation meets application, and where the future of the mobile app industry is shaped.

09:30 - 10:30: Welcome

10:30 - 10:50: App Marketing & AI

10:50 - 11:10: Vision & Mission Brief

11:10 - 11:50: Master the Metrics: How to measure impact in the app stores? Panel Discussion by AppTweak.

The panel includes Rishabh, Sr. Marketing Manager specializing in SEO & ASO at Jungle Games; Gaurav Jhala, Associate Vice President at Performics; Biplove Belwal, Founder & CEO of Nukebox Studios; and Kumaresan T, Head of Digital & Mobile Marketing at Dot Com Infoway, who together shall delve into key performance indicators (KPIs) and metrics for evaluating the effectiveness of your app store marketing efforts. Discuss methodologies for tracking app store visibility, conversion rates, user engagement, and ROI.

11:50 - 12:15: Tea break

12:15 - 12:30: Keynote Speaker From Revx

12:30 - 1:00: Building brand loyalty through owned app experiences. Panel discussion by Revx.

In this discussion, Shyam Gupta, Head of Affiliate & Alliances at Ajio and Sumon Chandra, VP of Marketing at Loco will delve into the innovative strategies that commerce apps are implementing to cultivate deep, enduring customer relationships. The discussion will also uncover insights on personalizing user experiences, leveraging loyalty programs, and utilizing programmatic ads to not only engage users but also transform them into loyal brand advocates.

1:00 - 1:40: Lunch break

1:50 - 2:40: A blueprint for success in the app stores. Workshop by AppTweak.

The ASO workshop offers key strategies for boosting app visibility and performance, covering algorithm insights, keyword optimization, creative design, review management, analytics monitoring, global localization, compliance, and continuous improvement for success in the app ecosystem.

2:50 - 3:05: Evolution of Gaming in India: Growth and Challenges. Keynote by Games24x7

Join Chetana Jha and Nitin Kambli, Associate Managers - ASO & SEO at Games24x7 as they share insights and challenges about the evolution of gaming in India.

3:05 - 3:15: Awards Part 1

3:15 - 3:50: Future-proofing measurement in the age of AI and privacy. Workshop by Adjust

Discover how AI and privacy changes are revolutionizing app measurement. Explore the role of incrementality and AI-powered solutions in navigating this new landscape.

3:50 - 4:10: Mastering Incrementality: Best Practices from India’s App Marketing Leaders. Fireside chat by Adjust.

Join us for an engaging fireside chat where we delve into the art and science of incrementality in-app marketing. This discussion will feature Saurabh Pandey, Founder & CEO of Eloelo who will share insights on incremental strategies to boost app performance and engagement.

4:10 - 4: 25: Awards Part 2

4:40- 4:50: Maximizing Customer Lifetime Value with AI-Powered Strategies. Keynote by CleverTap.

Jacob Joseph, Vice President of Data Science at CleverTap, will explore innovative AI-driven methodologies aimed at enhancing Customer Lifetime Value (CLV).

4:50 - 5:30: Unlocking Limitless Customer Lifetime Value: Curating Everlasting Personalized Experiences, Panel Discussion by CleverTap.

Dive deep into the dynamics of creating personalized customer experiences that not only attract but retain customers over a lifetime. This panel, featuring Subharun Mukherjee, VP Product Marketing at Clevertap and Sumanta Sengupta, Vice President - Marketing at Gameskraft will discuss innovative strategies that drive engagement and sustain growth.

5:30 - 5:40: Awards Part 3

5:40 - 5:55: Vote of thanks and closing remarks

What are the App Marketing Awards?

AppTweak's App Marketing Awards aim to recognize industry innovation and success in India. The awards celebrate the fastest-growing apps and games and the teams behind the best app marketing campaigns.

Awards Ceremony

The Awards Ceremony is an exciting event that takes place at the end of the App Marketing Conference. This is the perfect opportunity for companies to network and connect, as well as celebrate their successes with the wider industry.

Nominate Your Company

AppTweak's App Marketing Awards will be given to organizations and teams that have achieved outstanding success via creative and successful marketing strategies. Nominate your company today by filling out the form below.

Categories:
- Fastest Growing App: This award recognizes an app or game that has demonstrated exponential growth in the previous calendar year.
- Winner 2023: EloElo by Greenhorn Wellness Pvt. Ltd.
- Campaign of the Year: This award recognizes an app or game that has made the best use of Apple Search Ads and Google App Campaigns for app growth.
- Winner 2023: Flipkart (The Walmart Group)
- ASO Team of the Year: This award celebrates the team that leveraged app store optimization for user acquisition in the most innovative way.
- Winner 2023: Park+
- Re-Engagement Team of the Year: This award celebrates the team that created the most innovative strong onboarding, engagement and activation campaign.
- Winner 2023: Howzat by Junglee Games
- App Marketing Team of the Year: This award celebrates the team that has dominated the market with user growth, strong conversion and retention, and a superior customer experience.
- Winner 2023: Betterhalf.ai

Why attend?

Learn from mobile leaders who face the same challenges and successes in growing their mobile apps and games. Gain concrete insights to address all things mobile growth, including ASO, user acquisition strategies, engagement and retention strategies, and more.

Who attends?

Venue : Courtyard by Marriott

250+ Attendees

15 Speakers

2 Workshops

5 Awards

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