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Contact us
AppTweak India
80 Feet Rd, Koramangala 1A Block
Bengaluru 560034
Karan Lakwani
Head of India
karan@apptweak.com
+91 7204363194
Shreya Banerjee
Marketing Manager
shreya@apptweak.com
+91 8334872255
App Marketing Conference
Hosted by AppTweak India
📅 April 14th, 2023
📍Welcomhotel by ITC Hotels, Bengaluru
[This event has ended - Access the recordings below]
200+ Attendees
15 Speakers
3 Workshops
5 Awards
About
What is the App Marketing Conference?
The App Marketing Conference will bring together the brightest minds in the mobile app industry for the very first time.
This 1-day conference is designed for mobile marketers who are looking for new and innovative ways to grow their apps and games. Learn from keynote speakers, engage in hands-on workshops, and make meaningful connections with like-minded individuals.
In addition to the exciting lineup of speakers and workshops, the App Marketing Conference will also be hosting an awards ceremony to celebrate the achievements of the industry's top performers. This is a fantastic opportunity to showcase your successes and get recognition from your peers in the industry.
What to expect?
- Keynote speeches from industry leaders
- Practical ASO and app marketing workshops
New connections with leaders in the mobile industry - Award ceremony providing more networking opportunities (VIP PASSES ONLY)
Gain access to the recordings
Couldn't make it to the App Marketing Conference?
All the panels, talks and workshops are now available for you to watch. Submit your information to access key insights and learnings.
Sponsors
RevX helps app businesses acquire and re-engage users via programmatic advertising to retain and accelerate revenue
Adjust is an analytics platform that helps marketers grow their mobile apps with solutions for measuring and optimizing campaigns and protecting user data.
Speakers
Agenda
09:30-10:30: Welcome
Join us at Welcomhotel by ITC Hotels starting at 9:30 am, and register yourself!
10:30-10:45: Event Kick Off - The Age of Apps by AppTweak
From just being extensions of brands, apps have today become brands in themselves.
Explore how apps have changed the way we search, engage and connect with brands. As we dive deeper into marketing for apps, we brainstorm best practices and develop long-term strategies for success from our diverse experiences.
10:50-11:30: Localization and ASO: Best Practices for Localizing App Listings Panel by AppTweak
If you have been wondering about localization and expanding your app in more than one language, this panel has all the answers to your questions. Join in for a thorough discussion about localization at different stages and different categories for apps.
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11:35-11:50: From User Research to Revenue: The Journey of Betterhalf App - Shankar Krishnamurthy, Group Product Manager
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- Discover how Betterhalf focused on user research and built their app based on the data-based feedback from it. Shankar shares his knowledge of how his team aligned their app strategy based on user feedback, demands and user journey, to build a revenue system and monetize Betterhalf.
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11:55- 12:35: Future-bound: The Role of Programmatic in a Privacy-First World Panel by RevX
- Learn about the latest trends in programmatic advertising, how to navigate privacy concerns, and what the future holds for the industry. Don't miss this opportunity to stay ahead of the game!
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12:35- 13:00: Networking Break
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13:00- 13:15: Organic User Acquisition and How Apps Can Leverage it Charmis Pala, Director - SEO and Content, Games 24x7
- One of the leading pioneers in the gaming world, Chamis Pala from Games24x7 will be sharing the methods they adopted, to grow Rummy Circle in India.
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13:20- 14:00: Going Beyond the Install: Advanced App Attribution and Measurement for Deeper Insights and ROI Optimization - Panel by Adjust
- Join Adjust for a discussion on mobile growth challenges and opportunities to get some practical tips on enhancing the effectiveness of your user acquisition campaigns.
14:00-15:00: Lunch
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15:00-16:00: Demystifying Programmatic: A Workshop to DS Models, Targeting, and Creative Optimization - Workshop by RevX
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The experts at RevX will reveal the secrets of programmatic marketing, including how to segment and target users for better funnel results, how to make your creatives stand out, and how to use data science to scale your campaigns. -
15:00-16:00: Leveling up your App Marketing with an MMP - Workshop by Adjust
- Discover trends on how to keep running profitable campaigns despite industry headwinds. Experts from Adjust will also walk you through the features for mobile app marketers to understand the full-funnel impact of all their marketing channels.
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16:10-16:30: Coffee break
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16:30-17:30: The ASO Advantage: Leveraging ASO for Organic UA & Better Conversions - Workshop by AppTweak
- In this interactive workshop, you'll learn how to leverage ASO to optimize your app and gain valuable insights into best practices and industry trends. Get the chance to hear from real-world case studies and success stories, giving you an in-depth understanding of how to implement ASO and drive results.
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17:15-17:30: Casual Games - Serious Profits - Tejas Shah, Games2Win
- Find out how Games2Win, a leader in the casual gaming sector, scaled their app!
- Tejas will be going in-depth about the growth engines that matter to them. Find out how they monetized their apps and grew to the level of excellence.
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18:30-20:30: App Marketing Awards - VIP Pass holders only
- We end the day on a high note by recognizing the industry leaders. A celebration and facilitation of progress in-app marketing, these awards aim to recognize teams and companies embracing technology for app growth.
An after-party with a select group of VIP members, where we give awards to winners of each category judged by a jury, with drinks and snacks.
App Marketing Awards
What are the App Marketing Awards?
AppTweak's App Marketing Awards aim to recognize industry innovation and success in India. The awards celebrate the fastest-growing apps and games and the teams behind the best app marketing campaigns.
Awards Ceremony
The Awards Ceremony is an exciting event that takes place at the end of the App Marketing Conference. This is the perfect opportunity for companies to network and connect, as well as celebrate their successes with the wider industry.
Nominate your company
AppTweak's App Marketing Awards will be given to organizations and teams that have achieved outstanding success via creative and successful marketing strategies. Nominate your company today by filling out the form below.
Submissions Closed! See you at the conference.
Best of luck
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Categories:
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Fastest Growing App: This award recognizes an app or game that has demonstrated exponential growth in the previous calendar year.
- Winner: EloElo by Greenhorn Wellness Pvt. Ltd.
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Campaign of the Year: This award recognizes an app or game that has made the best use of Apple Search Ads and Google App Campaigns for app growth.
- Winner: Flipkart (The Walmart Group)
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ASO Team of the Year: This award celebrates the team that leveraged app store optimization for user acquisition in the most innovative way.
- Winner: Park+
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Re-Engagement Team of the Year: This award celebrates the team that created the most innovative strong onboarding, engagement and activation campaign.
- Winner: Howzat by Junglee Games
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App Marketing Team of the Year: This award celebrates the team that has dominated the market with user growth, strong conversion and retention, and a superior customer experience.
- Winner: Betterhalf.ai
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Join the conference
Why attend?
Learn from mobile leaders who face the same challenges and successes in growing their mobile apps and games. Gain concrete insights to address all things mobile growth, including ASO, user acquisition strategies, engagement and retention strategies, and more.
Who attends?
Leaders in growth, marketing, product, user acquisition, and performance marketing responsible for mobile or app strategy and execution.
Location: WelcomHotels by ITC Hotels
46, Richmond Rd, Victoria Layout, Bengaluru, Karnataka 560025
